Mind maps and idea creativity.

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Gantt Charts. To help plan time between the group activities. “A Gantt chart, commonly used in project management, is one of the most popular and useful ways of showing activities (tasks or events) displayed against time. On the left of the chart is a list of the activities and along the top is a suitable time scale. Each activity is represented by a bar; the position and length of the bar reflects the start date, duration and end date of the activity.”

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Our PP presentation on ideas of sexism and objectification. Sexist

A quick mock up of an idea for equality for all.

umbrella

Though very coarsely done just as a quick example to demonstrate an idea. The umbrella was to symbolise the protection of equality, like that of an umbrella keeping the rain away, the umbrella was a barrier of the pressures of society, the labels and issues, falling on us constantly, that affect every person regardless of gender, sexuality or ethnicity. I chose a rainbow coloured umbrella to represent the LGBT rainbow colour scheme. The identity of the person holding the umbrella could be interchanged, that regardless of the person we all face our own struggles against equality. I really liked the idea of mixing the types of media involved in comparison to sticking with just photography, I thought it brought another level of interest to the whole while helping each important aspect stand out.

First Shoot.

(All images from here on photographed by Hannah Butler)

Wanting to specifically aim at sexism and the stereotypes of making judgements based on clothing, a photo shoot was planned using various outfits on our model to attempt to make this reasoning. Unfortunately, there were some issues within the shoot but a few images stood out and a singular ‘accidental’ image stood out as strong and gave a new direction to the project completely.

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Here a basic edit to correct underexposure. We decided to focus on legs and shoes now removing the need to judge size or shape and emphasise the prejudice and judgements made based on clothing.

Using this image I then created another mock up with the inclusion of possible text.

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A simple edit, I desaturated the image about 40% leaving the faint warmth of the studio lighting. Next, I altered the levels, adjusting the blacks and whites to give this flatter, matte appearance. At this point, the text hasn’t been agreed between the group but I thought this a straightforward communication of our intentions. A simple font matches the skin tones within the image so though it stands out against the shadowy background, it remains understated and allows for the words to make the greater impact.

rugbyplayer (1)

A contradicting tagline was suggested to question the outfit and the group agreed this added a strong dynamic to the impact of the image. A reshoot was planned with this in mind, aiming for different styles of dress, each to contain their own contradiction added in post. We looked at including glamour, sport, casual and formal outfits. We agreed to keep the angle similar as the perspective implied strength and drew focus to our intentions.
A discussion also began regards the inclusion of a searchable #hashtag to help bring the final images together as a whole.

Update. 24/04/2016

 

A successful re-shoot. The lighting came together well, this time using a large soft box to camera left as the main light with a smaller soft box fill light aimed behind to offer ‘rim’ light and hopefully a little separation from the backdrop. X marked the spot on the floor for our model to ensure a consistent exposure throughout the costume changes
The final 6 chosen to be short listed again down to 4 as required by the brief. Now to finalise the chosen ‘contradiction’ titles and the hashtag. Fonts and text colours to be decided and position decided.

The inclusion of a strong, male dominated, occupation is really going to add the impact that will, hopefully, transform these images and direct the theme of making no judgement based on costume. The original ‘rugby player’ idea coming from the experience of the model who also plays rugby. Considered titles include Soldier, Fire fighter,  Mechanic, Builder/construction. Carpenter and Priest.

The removal, or crop, taking off the head, removes the identity of the model and forces reading of the image to be based on costume and pose. By keeping the poses simple, relaxed and similar a uniformity is created and then leaves just the costume to make judgement upon. As this was the intention of the image, to draw focus on how women are judged by their clothes, the images become successful as a series. The added text of contradicting occupations supplies another level of communication to reinforce the theme intentions with the hashtag providing a simplified cumulative direction.

Hashtag possibilities.

#lookagain.  I was really hopeful for this one, but, alas, it’s a company name. https://www.google.co.uk/#q=%23lookagain

#youthinkyouknowme. Again, very well used. https://www.google.co.uk/#q=%23youthinkyouknowme

#lookatme This one is currently big with a rap bands new video release. https://www.google.co.uk/#q=%23lookatme

#thisisme is currently being used to hashtag an event in Glasgow for Action For Children part of BBC Positive. https://www.google.co.uk/search?q=%23thisisme&oq=%23thisisme&aqs=chrome..69i57j69i61.3343j0j8&sourceid=chrome&ie=UTF-8

#iamme is the name of a song by Willow Smith and also used in an anti bullying campaign.  https://www.google.co.uk/#q=%23iamme

#Imjustagirl A song by No Doubt from 1995. Used in random hashtags quite often alongside memes for ‘girl power’ but not affiliated with anything particular. https://www.google.co.uk/#q=%23imjustagirl

#nojudgement is used ALOT!  https://www.google.co.uk/#q=%23nojudgement

I have even looked at lyrics from girl power songs.
#Iamwoman. https://www.google.co.uk/search?q=%23IamWoman&oq=%23iamwoman&aqs=chrome.0.69i59.2079j0j3&sourceid=chrome&ie=UTF-8

#Icandoanything  predominantly used by an artist group across main forums.  https://www.google.co.uk/search?q=%23Icandoanything&oq=%23Icandoanything&aqs=chrome..69i57.3983j0j7&sourceid=chrome&ie=UTF-8

#preconception  sells a ‘natural’ diet.  https://www.google.co.uk/search?q=%23Icandoanything&oq=%23Icandoanything&aqs=chrome..69i57.3983j0j7&sourceid=chrome&ie=UTF-8#q=%23preconception

#lookbeneath    #lookpast    nothing!!  nadda. Look beneath/ look past to infer under the clothes, look past the clothes. https://www.google.co.uk/search?q=%23Icandoanything&biw=1920&bih=955&source=lnms&sa=X&ved=0ahUKEwjtwdmX_brMAhUBtxoKHdMoAqUQ_AUIBSgA&dpr=1#q=%23lookpast

#Imjustagirl  or #Lookpast are my favourite but yet to go to a group decision.